Finding value is an essential consideration for successful sports betting. Value betting is the action of identifying bets with higher odds than the actual probability of an event occurring. To do this, one must analyze the odds of a given market and compare them to their own calculated probability for the outcome. If the odds are higher than the calculated probability, then the bet presents a value. It means a potential profit where the risk is lower than expected.

Understand the market

The first step in identifying betting value is to understand the market that you’re working in. Understanding how the odds work and how bookmakers set their lines will give you an edge in identifying value.

Research the stats

Be prepared to do some analysis of different stats and variables when making your selections. Look at each team’s recent form. Their past head-to-head record, their overall strengths & weaknesses, recent injuries, and playing conditions.

Check the odds

Look for discrepancies between the bookmakers’ odds and your calculated probability to identify betting opportunities. Generally, betting opportunities with odds priced above 2.00 (even money) are worth considering. However, there is always the need to be selective in your choices.