There is a noticeable shift in the user experience of sports betting. It is not loud or dramatic, but it is there, a subtle cultural change that becomes obvious once you start paying attention. Gambling sites are evolving alongside it, creating a more connected experience where users no longer feel the need to jump between different platforms just to complete a single betting process. “I don’t even think about switching platforms anymore. Everything I need is already here,” a casual bettor told me recently. Where Everything Starts to Connect The integration of sports events, live odds, statistics, and even side …