Fan retention has emerged as a primary concern for traditional sportsbooks. With acquisition costs on the rise, competition fierce, and users becoming more discerning regarding the sportsbooks they choose, the challenges increase. However, sportsbooks can learn from alternative platforms, such as 55five, which has become a leader in community-centered engagement and active participation. 55five, and similar platforms, encourage a customer experience that prioritizes engagement even before the customer places bets. Sports bettors, or gamers, if you will, expect to experience the thrill of winning (or emotionally losing) rather than just getting the result. Gamers expect to build on previous activities …